Tourism Ireland launches 2019 marketing plans in New York

Tourism Ireland today launched details of its marketing plans to promote Ireland overseas in 2019, at an occasion attended by numerous tourism industry leaders from around Ireland. Information of Tourism Ireland’s very first brand-new global ad campaign in 7 years were revealed at the event.

2019 is set to be another record year for abroad tourism to Northern Ireland; by year end, some 2.23 million individuals will have visited Northern Ireland (+3% on 2017), spending ₤ 589 million (+4%). In 2019, Tourism Ireland intends to develop on this year’s performance– growing abroad tourism revenue to ₤ 639 million (+8%), driven by more than 2.33 million abroad visitors.

Tourism Ireland’s brand-new worldwide project– ‘Fill your Heart with Ireland’– will launch next month in the United States, GB, France and Germany. From January 2019, it will be presented in over 20 markets around the globe. It will include TELEVISION, movie theater, print, outdoor and online advertisements, in addition to content for social platforms. The project will include less visited destinations and locations– including The Gobbins and Devenish Island– and aims to draw in visitors throughout the year.

2019 presents Tourism Ireland with some unbelievable chances to showcase Ireland around the globe. These include the final series of Game of Thrones, which will air in spring 2019. Tourism Ireland is planning a year-long programme of activity to fully maximise every chance from Game of Thrones, in close co-operation with HBO and Tourism NI. A brand new project will be presented to correspond with the final series, highlighting Ireland as ‘Game of Thrones Territory’ to fans everywhere; and Tourism Ireland will also promote HBO’s brand-new tradition visitor destinations.